The Null Device
Posts matching tags 'persuasion'
The first-hand account from a waiter of how he seduced an entire table of women into ordering desserts, coming up against concerted resistance and coming out triumphant.
Forget spin doctors: the latest in public-opinion management is "strategic communications" firms, who will, for a fee, use psy-ops techniques to control public reaction to anything from disease outbreaks to coups:
A shadowy media firm steps in to help orchestrate a sophisticated campaign of mass deception. Rather than alert the public to the smallpox threat, the company sets up a high-tech "ops center" to convince the public that an accident at a chemical plant threatens London. As the fictitious toxic cloud approaches the city, TV news outlets are provided graphic visuals charting the path of the invisible toxins. Londoners stay indoors, glued to the telly, convinced that even a short walk into the streets could be fatal... While Londoners fret over fictitious toxins, the government works to contain the smallpox outbreak. The final result, according to SCL's calculations, is that only thousands perish, rather than the 10 million originally projected. Another success.
"If your definition of propaganda is framing communications to do something that's going to save lives, that's fine," says Mark Broughton, SCL's public affairs director. "That's not a word I would use for that."The consultancy in question, Strategic Communications Laboratories, allegedly has expertise in areas including "psychological warfare", "public diplomacy" and "influence operations", including operations in a number of foreign countries (an example cited at their exhibit at the recent London arms fair involves benignly overthrowing an unstable Asian democracy to head off the threat of an insurgency, a scenario not unlike what happened in Nepal recently). It's hardly surprising that, in the post-9/11 age, they are gearing up to grab a slice of the lucrative homeland-security market.
Government deception may even be justified in some cases, according to Michael Schrage, a senior adviser to the security-studies program at the Massachusetts Institute of Technology. "If you tell the population that there's been a bio-warfare attack, hospital emergency rooms will be overwhelmed with people who sincerely believe they have all the symptoms and require immediate attention," Schrage says.
The problem, he adds, is that in a democracy, a large-scale ruse would work just once.
(via Mind Hacks)
The latest criminal fashion in Russia, a country with more than the usual share of clever people in need of money: street hypnotism, in which thieves adept in hypnotic techniques (said to range from ancient Gypsy mind tricks to cutting-edge neuro-linguistic programming techniques), manage to persuade victims to give up vast sums of money, and forget what happened: (via bOING bOING)
"The essence of the technique is, form replaces content. Our brain is built so it can process only so much information over a certain period of time. ... In cases where the flow of information is either too powerful and fast, or on the other hand, too slow ... the brain slows down, and the person's level of vigilance drops," he said.
One of Britain's leading "visual merchandising consultants" reveals the psychological tricks used by shops to get people to buy stuff: (via Mind Hacks)
Most of the prices in electrical stores end in.99p. But a few end in.98p or 95p. That's a signal that a product is old stock and needs to be sold quickly. If you're foolish enough to ask a sales assistant for advice in a big electrical chain, the loyal staff will steer you towards these.
Table tops positioned next to racks allow women to handle the trousers and tops. "Younger women like scruffed-up clothes displays it suggests that these are popular. If the piles seem too neat, then obviously no one else is buying these items. Older women are more exacting in their standards."
The sexual marketplace: The greatest love letters in history have used the same techniques used by direct mail marketers.
In advertising, we must remember, honesty is a commodity that can be traded freely against expectations; since Henry (VIII) clearly didn't need Anne (Boleyn) as a repeat customer, he could afford to promise her more than his final cutthroat offer.