The Null Device
Posts matching tags 'wto'
The World Trade Organization has, one must admit, a bit of an image problem, especially amongst youngsters susceptible to the seductive underground brands of the anti-capitalist movement. So, to combat this, the WTO has commissioned a marketing campaign from yoof marketeers Y Not, to sell their vision of neo-liberal free trade to the kids under the brand of "Positive Anarchy". A leaked report floats a number of strategies, including beating the lefties at the merchandising game (gas masks and bandanas being relatively unexciting brands) and selling trendy teen clothing with the WTO brand, to getting comedians to take the piss out of the anti-capitalists and product-placing fake WTO-brand merchandise on Reality TV shows.
- Recruit model/spokespersons. Polling indicates that "Anti" has benefited significantly from association with high profile musicians/actors. (Note: 43% of teen girls identified U2 singer Bono as related to "Anti" "brand.") Through a third party, Y NOT, Inc. initially approached actresses Sarah Michelle Gellar and Tara Reid about serving as spokespersons for the WTO "brand," but made little headway. We have since been approached by a representative of Kevin Costner, but aren't convinced that he is "brand" appropriate.
Utilizing this strategy, the WTO "brand" would be replaced by a symbol or logo that teens consider more appealing. Note: in focus groups, 59% of teens reported that they would consider purchasing WTO product if associated with friendly talking frog.
As far as I know, this is not a parody, though it looks like one. (via Lev)