"When you go to school and church, they tell you 'hell' is negative and 'heaven' is positive,'" said the 56-year-old Canales, who owns the Kingsville Flea Market. "I think it's time that we set a new precedent, to tell our kids that we are positive adults."
On Thursday, courthouse employees were answering the phones, "heaven-o." And the chamber of commerce was working on a campaign promoting Kingsville, a Rio Grande Valley town of 25,000, as a "heavenly" place to visit.
Canales, a Catholic but not a regular churchgoer, has been as serious as heck about "hello" since 1988, when he told his brother he might start greeting people with "God-o." His brother suggested "heaven-o" instead.Pointing out that the word "hello" has no etymological connection with the word "hell" (the OED says that it stems from an old German greeting for hailing a boat) is, as one might expect, of little avail to the sort of mediæval mindset that finds omens and portents in things.
Then again, it is rural Texas, where they take religion and the war against Satan seriously.
Seems a bit unlikely that the entire town would get behind saying "Heaven-o" all the time. I'm suspecting a couple of True Believers came up with a nutty idea, and everyone else got behind it, smelling a tourism hook ...