The Null Device
Reality-TV chart-pop svengali Simon Cowell: "Hey kids! Love celebrities and fashion? Vote Tory."
One thing I've noticed is that the stereotype about young people (i.e., those south of a dividing line somewhere between the mid-20s and property-owning parenthood) tending to be more progressive and politically engaged is not entirely true, or rather that it applies mostly to a minority of culturally engaged young people. Being into "pop culture" is not a good predictor of leftist ideals or concern about issues; from my encounters, the majority of consumers of mainstream pop culture (by which I mean top-40 pop/landfill indie, Hollywood movies and celebrity gossip) tend to lean towards the mainstream right of politics. This includes both Australian bogans voting Liberal (and wearing flags as capes to Big Day Out) and Generation Living TV rallying behind David Cameron in the UK. There could be a number of reasons for this: the zeitgeist of mainstream culture having shifted to the right in the past few decades, the residual affluence of the age of cheap credit instilling an empathy with the status quo, or, with rock'n'roll in its geriatric twilight, punk rock in late middle age and hip indie bands licensing their music to car commercials, pop culture/youth culture no longer being connected to any sort of meaningful rebellion against any sort of contemporary status quo, and in fact, having been fully rendered down to an innocuous ritual of target marketing, of the youth tribes in their colourful costumes jumping into niche boxes set up by their corporate lords. And besides which, if Rupert Murdoch gave us 24 and Sky Sports, he can't be that bad, right?
Of course, we'll see how the coming age of grim austerity Britain faces will affect this. When the cheap credit runs out and there are no more plasma screens, iPods or trips to Ibiza, will we (with the exception of a few "weird" and/or "pretentious" people) all still be neo-Thatcherites?