The Null Device
The street finds its own uses for crowdsourcing:
One of the more interesting developments in crowdsourced offenses has been the birth of the crime “flash mob.” The practice of crime flash mobs has become so common that the media have now coined a term “flash robs” to describe the ensuing theft and violence. In these cases groups of individual criminals, who may or may not even know each other, are organizing themselves online and suddenly descending into unsuspecting stores to steal all that they can in a flash. The unsuspecting merchant has little he can do when 40 unruly strangers suddenly run into his shop and run off with all his merchandise. Dozens of these cases have occurred, including one in which co-conspirators planned an attack via Facebook and Twitter that lead to the pillaging of a Victoria’s Secret store in London.The article also mentions fraud gangs using pornographic web sites to get rubes to solve CAPTCHAs, helping them setup bogus email accounts, and the ingenious bank robber who used a fake Craigslist ad, recruiting workers ostensibly for a road maintenance project, to serve as decoys:
The robber instructed all those showing up for the promise of work to wear their own yellow vest, safety goggles, respirator mask and blue shirt — the criminal’s exact outfit the day of the robbery. After overpowering the armored car driver with pepper spray, the suspect grabbed a duffel bag filled with cash, ran past a dozen or so similarly dressed innocents and made his escape 100 yards away to a local creek where he floated away in a pre-positioned inner tube. 911 calls reporting the robbery described the suspect as being a construction worker in a yellow vest. When police arrived on seen, they had numerous robbery suspects from which to choose.
Google engineer Steve Yegge wrote a rant on Google's institutional shortcomings with platforms and APIs (capsule summary: it doesn't get them), and, in particular, why it falls short of Facebook. The rant was intended for internal consumption at Google, but got shared to the whole world by accident (or perhaps, conspiracy theorists suggest, deliberately); here it is:
Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo). We all don't get it. The Golden Rule of platforms is that you Eat Your Own Dogfood. The Google+ platform is a pathetic afterthought. We had no API at all at launch, and last I checked, we had one measly API call. One of the team members marched in and told me about it when they launched, and I asked: "So is it the Stalker API?" She got all glum and said "Yeah." I mean, I was joking, but no... the only API call we offer is to get someone's stream. So I guess the joke was on me.
Google+ is a knee-jerk reaction, a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product. But that's not why they are successful. Facebook is successful because they built an entire constellation of products by allowing other people to do the work. So Facebook is different for everyone. Some people spend all their time on Mafia Wars. Some spend all their time on Farmville. There are hundreds or maybe thousands of different high-quality time sinks available, so there's something there for everyone. Our Google+ team took a look at the aftermarket and said: "Gosh, it looks like we need some games. Let's go contract someone to, um, write some games for us." Do you begin to see how incredibly wrong that thinking is now? The problem is that we are trying to predict what people want and deliver it for them.
After you've marveled at the platform offerings of Microsoft and Amazon, and Facebook I guess (I didn't look because I didn't want to get too depressed), head over to developers.google.com and browse a little. Pretty big difference, eh? It's like what your fifth-grade nephew might mock up if he were doing an assignment to demonstrate what a big powerful platform company might be building if all they had, resource-wise, was one fifth grader.