The Null Device

The river has a right side and a wrong side... Apparently Apple's flagship store in Melbourne is going to be in South Yarra, in the Paris (Hilton) end of Melbourne. More precisely, the glass cube will be part of a shopping complex on the former Fun Factory site at the corner of Chapel Street and Toorak Road, where the Beautiful People play.

I wonder whether Apple will attempt to fit in with local community values by selling MacBooks encrusted with Swarovski crystals.

(via M+N) ¶ apple bling melbourne 0

Here it comes: product placement in rap lyrics, with rap record labels and luxury product companies doing deals for mentions in lyrics, and rappers hawking their own lines of luxury products. Hands up who didn't see this coming from a long way off, with the conspicuous brand consumption obsession that is central to commercial hip-hop. (via Reenhead)

¶ bling conspicuous consumption hip-hop marketing product placement 0