The Null Device

Posts matching tags 'u2'

2014/9/17

Last week was the annual ritual the year's iPhone launch. It followed the usual routine: new models (with larger screens and a new iOS version), new technologies (Apple Pay, a contactless payment system) and a preannouncement of an as-yet unready product (the Apple Watch, which, to all appearances, doesn't quite work yet, hence the carefully managed demo). And then, another surprise: Bono, that Tony Blair of adult-oriented rock took to the stage, looking particularly greasy and ratlike in his trademark rock'n'roll sunglasses, and, through a scripted “spontaneous” exchange with Apple CEO Tim Cook, announced that his band U2 have recorded a new album, and that Apple have bought each and every one of their users a copy; it would be showing up in their record collections whether they wanted it or not. And, soon enough, it did. Those whose phones were set to automatically synchronise with iTunes Match found the new U2 album waiting on their phones.

Of course, not everyone was happy with having a record shoved into their record collections; even without it being by a band with such a sketchy reputation (musically and otherwise) as U2. The similarity between Bono's rationale—that those finding the music on their computer may listen to it and may like it, and if they don't like it, they can delete it—and the rationalisations of old-fashioned email spammers, was pointed out. Though, actually, you couldn't even delete it; you could remove it from your computer, and meticulously scrub it from all your Apple devices, but it would always be waiting for you in your list of downloadable purchases on the iTunes Store, like an unflushable jobbie, taunting you with its noisome presence every time you lifted the lid. The most you could do with it was “hide” it, as you would a mildly embarrassing drunken binge-purchase; but you and Apple would know it was always there, mocking you.

This was not so much the “turd-in-a-can” business model of lowest-common-denominator consumer capitalism as the “unflushable turd” business model; or “now you have our album in your music collection; deal with it”. A bit like the Los Angeles band who blocked a freeway with a truck and treated the trapped motorists to a live gig from a stage on the back, only scaled up to the size of Bono's messianic ego and international-level schmoozing abilities. When you're Bono, it seems, you can push your music to millions of people. As for Apple, could this mean that their hubris about knowing their customers' needs better than they know themselves has extended from which controls a user needs in an app to what sort of music the user likes, or ought to like?

After considerable kvetching and sarcasm on social media and the web (and undoubtedly a number of complaints to iTunes Support), Apple relented, and created a world first: a dedicated web link for removing U2's Songs Of Innocence from one's iTunes collection; a privilege (if one can call it that) that no other musical act has merited, or is likely to merit any time soon, with the levels of hubris, influence and public antipathy required to pull off such a feat.

Apple surely have statistics about how many people have availed themselves of this link, and expunged the most recent U2 album from their record collections. It's unlikely that they will publish them. It would be nice if this whole episode had been a lesson in humility for Bono and his people, but, somehow, I suspect that's too much to hope for.

There is, however, some hope from this affair; it seems that, after all, enough people to be counted and listened to still consider their music collections—the recordings they have chosen and curated themselves—to be a personal artefact, rather than just another advertising billboard. Sure, Facebook may abridge our friends' party photos and emotional dramas and squeeze in ads pushing weight-loss plans and financial services in the spaces freed up, Twitter may season our (now similarly algorithmically winnowed down) feeds with “sponsored tweets”, Shazam may turn our phones into micro-billboards for the new Justin Bieber record when we hold them up to check what the bangin' track the DJ is playing is, and Spotify may bombard us with gratingly obnoxious ads until we relent and become paying customers, but both our record collections and our not-inexpensive, non-ad-subsidised, devices are off limits; and woe betide anyone who messes with them.

advertising apple marketing music spam u2 4

2011/12/31

A few random odds and ends which, for one reason or another, didn't make it into blog posts in 2011:

  • Artificial intelligence pioneer John McCarthy died this year; though before he did, he wrote up a piece on the sustainability of progress. The gist of it is that he contended that progress is both sustainable and desirable, for at least the next billion years, with resource limitations being largely illusory.
  • As China's economy grows, dishonest entrepreneurs are coming up with increasingly novel and bizarre ways of adulterating food:
    In May, a Shanghai woman who had left uncooked pork on her kitchen table woke up in the middle of the night and noticed that the meat was emitting a blue light, like something out of a science fiction movie. Experts pointed to phosphorescent bacteria, blamed for another case of glow-in-the-dark pork last year. Farmers in eastern Jiangsu province complained to state media last month that their watermelons had exploded "like landmines" after they mistakenly applied too much growth hormone in hopes of increasing their size.
    Until recently, directions were circulating on the Internet about how to make fake eggs out of a gelatinous compound comprised mostly of sodium alginate, which is then poured into a shell made out of calcium carbonate. Companies marketing the kits promised that you could make a fake egg for one-quarter the price of a real one.
  • The street finds its own uses for things, and places develop local specialisations and industries: the Romanian town of Râmnicu Vâlcea has become a global centre of expertise in online scams, with industries arising to bilk the world's endless supply of marks, and to keep the successful scammers in luxury goods:
    The streets are lined with gleaming storefronts—leather accessories, Italian fashions—serving a demand fueled by illegal income. Near the mall is a nightclub, now closed by police because its backers were shady. New construction grinds ahead on nearly every block. But what really stands out in Râmnicu Vâlcea are the money transfer offices. At least two dozen Western Union locations lie within a four-block area downtown, the company’s black-and-yellow signs proliferating like the Starbucks mermaid circa 2003.
    It’s not so different from the forces that turn a neighborhood into, say, New York’s fashion district or the aerospace hub in southern California. “To the extent that some expertise is required, friends and family members of the original entrepreneurs are more likely to have access to those resources than would-be criminals in an isolated location,” says Michael Macy, a Cornell University sociologist who studies social networks. “There may also be local political resources that provide a degree of protection.”
  • Monty Python's Terry Jones says that The Life Of Brian could not be made now, as it would be too risky in today's climate of an increasingly strident religiosity exercising its right to take offense:
    The 69-year-old said: "I took the view it wasn't blasphemous. It was heretical because it criticised the structure of the church and the way it interpreted the Gospels. At the time religion seemed to be on the back burner and it felt like kicking a dead donkey. It has come back with a vengeance and we'd think twice about making it now."
  • The Torygraph's Charles Moore: I'm starting to think that the Left might actually be right:
    And when the banks that look after our money take it away, lose it and then, because of government guarantee, are not punished themselves, something much worse happens. It turns out – as the Left always claims – that a system purporting to advance the many has been perverted in order to enrich the few. The global banking system is an adventure playground for the participants, complete with spongy, health-and-safety approved flooring so that they bounce when they fall off. The role of the rest of us is simply to pay.
  • The sketchbooks of Susan Kare, the artist who designed the icons, bitmaps and fonts for the original Macintosh, and went on to an illustrious career as a pixel artist (Microsoft hired her to do the Windows 3.x icons, and some years ago, Facebook hired her to design the virtual "gifts" you could buy for friends.) The sketchbooks show her original Macintosh icons, which were drawn by hand on graph paper (because, of course, they didn't have GUI tools for making icons back then).
  • How To Steal Like An Artist: advice for those who wish to do creative work.
  • The street finds its own uses for things (2): with the rise of the Arduino board (a low-cost, hackable microcontroller usable for basically anything electronic you might want to program), anyone can now make their own self-piloting drone aircraft out of a radio-controlled plane. And it isn't actually illegal in itself (at least in the US; YMMV).
  • An answer to the question of why U2 are so popular.

apple art china creativity crime design fraud monty python pixel art politics religion romania science society susan kare tech u2 0

2009/11/11

McSweeney's looks at the stage setup for the next round of U2 concerts:

Edge's guitars are transferred out to the IP in two golf carts that run on a track under the stage, and his tech will offload the instruments into a pneumatic tube that uses pressurized air to push each instrument up as it is needed for each song in the five-song Intimacy Pod set. He'll use three guitars per song, switching out for various parts of each tune, so that's fifteen guitars in transit under the ray's "wings" while his other thirty-one guitars remain back in the main abdomen. Larry and Adam are "birthed" from the rear underside of the ray's belly and then swung around to the Intimacy Pod on separate sub-stages that "float" out over the crowd on cables. This approach keeps it simple; like a small rock club, really, giving the fans a chance to experience the band as if they've just walked into a pub or tavern to see their favorite band.
The main stage, just the manta ray's head and wings, rolls out in one hundred and ten, eighteen-wheeler twelve-ton trucks. Those vehicles are our lead roll, so those trucks are first out of the current stadium and first in to the next one. And we've got three sets of those trucks, because we're leapfrogging three manta rays. In other words, while you're watching this show tonight in Hyde Park, we've already got a one hundred and ten truck convey on its way to the Go-Green EarthAid™ festival in Oslo with our second manta ray rig, and another one hundred and ten trucks on convoy to, say, Iceland for The World is Hungry® Global Relief Concert.

hypocrisy mcsweeney's u2 0

2009/7/7

This just in: Irish Dutch rock'n'roll businessman and globe-trotting "environmentalist" Saint Bono is a colossal hypocrite:

Perhaps appropriately, the tour’s carbon footprint can also be measured in space terms, with their colossal emissions of up to 65,000 tonnes of CO2 enough to fly Bono, the Edge, Adam Clayton and Larry Mullen Jr from earth to the planet Mars — and back.
The band’s vast emissions are dozens of times bigger than Madonna’s carbon footprint on her 2006 world tour, despite her extravagant demands and 250 staff. She produced 1,635 tonnes in air transport.

environment hypocrisy u2 villainy 0

2004/12/1

The U2 vs. Negativland iPod, a strictly unofficial extra-limited-edition black iPod, consisting of an U2 iPod preloaded with the Negativland back-catalogue and with a book on the consequences of the U2-vs.-Negativland sampling lawsuit, in a special commemorative box. Only one has been produced (by an artist in Brooklyn), and all proceeds from its eBay sale go to copyright reform group Downhill Battle. (via bOING bOING)

copyfight downhill battle ipod negativland u2 2

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