Posts matching tags 'arm'
2007/4/17
The next version of Adobe Flash will include attention rights management, which will enable publishers of Flash content to enforce the viewing of ads. (The version after next will use the viewer's webcam (which will be ubiquitous then) and eye-tracking software to make sure that sneaky ad-dodging freeloaders aren't looking away when an ad's playing.)
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2007/2/11
The next big thing after Digital Rights Management could be Attention Rights Management, or technologies to ensure that users of advertising-supported services not only see the ads but pay attention to them. Already, Microsoft have applied for a patent on a technology for enforcing the payment of attention, using CAPTCHA-style tests and face-recognition cameras. Perhaps we can expect to see this as part of the DRM layer in the version of Windows that follows Vista, opening further opportunities for premium content consumption?
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