| Display name: |
|---|
Your comment:
Please enter the text in the image above here:
2010/9/21
Some time ago, I read about luxury goods companies sending free samples to celebrities. More specifically, sending free samples of their rivals' products to trashy celebrities, partly to obviate the need for them to buy their product and also to slime their rivals' brand image.
Today, I see the following text ad at the top of my Gmail:
I wonder whether this could be Google doing the same sort of thing to Microsoft's search engine.![]()
For what it's worth, I know only enough about who Cheryl Cole is to have no desire to watch videos of her. I imagine it is not inconceivable that Google, with their vast databases of users' browsing histories, mail keywords and interests, would be able to infer this from my history. And if they have a model which can predict whether the probabilities of a user liking or disliking X (where X is a product, band, celebrity, political party or other unit of discourse) are increased or decreased by their history of choices, perhaps they can run this model in reverse, turning it into a discommendation engine of sorts. In other words, given a user's history, perhaps Google can predict exactly what sorts of things would be likely to put them off. Which, of course, would be useful for sliming rivals' brands in carefully placed ads.
Of course, something like that would stretch "don't be evil" to breaking point (it's the kind of douchey move you'd expect from viral Facebook game vendors or someone, not Google), and I suspect that Google aren't as resigned to becoming the next Evil Empire in the public's eye to openly start doing this sort of thing. But still, it's a theoretical possibility. The other, perhaps more economical, explanation is, of course, that this is just an authentic example of hamfistedly untargeted marketing from Microsoft (find something a lot of people are into, like celebrity gossip, and carpet-bomb everyone with the same ads).
2010/4/15
The War on Copyright Piracy has many uses: in Kyrgyzstan, for example, the government is using the pretext of anti-piracy raids to shut down opposition media, by having goons with alleged Microsoft affiliations seize computers:
Stan TV employees told CPJ that police were accompanied by a technical expert, Sergey Pavlovsky, who claimed to be a representative of Microsoft’s Bishkek office. According to the journalists, Pavlovsky said he had authorization papers from Microsoft but was unwilling to show them. After a cursory inspection of the computers, they said, Pavlovsky declared all of the equipment to be using pirated software. Stan TV’s work computers, as well as the personal laptops of journalists, were seized; the offices were also sealed, interrupting the station’s work.Microsoft have disowned any connection to the raid.
Meanwhile, enterprising malware entrepreneurs have jumped onto the copyright lawsuit bandwagon; a new piece of malware for Windows scans users' hard drives for torrents, and threatens the users with lawsuits, demanding payment by credit card:
(via Boing Boing, Download Squad) ¶ 0 Share
2009/10/11
The New South Wales Police's Computer Crime Investigation Unit has some advice for people who do their banking online: don't use Windows.
The first rule, he said, was to never click on hyperlinks to the banking site and the second was to avoid Microsoft Windows.
"If you are using the internet for a commercial transaction, use a Linux boot up disk - such as Ubuntu or some of the other flavours. Puppylinux is a nice small distribution that boots up fairly quickly.
"It gives you an operating system which is perfectly clean and operates only in the memory of the computer and is a perfectly safe way of doing internet banking," van der Graaf said.Meanwhile, one of the people chosen to have a Windows 7 launch party, is putting the party kit Microsoft sent him on eBay. He's keeping the copy of Windows 7, but in its place, adding a list of the excuses that all the people whom he invited gave for not being able to show up:
Chris: Found out Windows 7 not available on 5.25" floppy.
Kevin: I'll be over as soon as I shut down my laptop. XP still has 72 updates to go.
Mike: I was going to come to your launch party but then a girl called.
Ira: Sorry, my guild has a raid.
2009/9/28
Let it not be said that Microsoft and Windows don't have sincere supporters: Charlie Brooker is one, albeit in a backhanded sort of way:
I know Windows is awful. Everyone knows Windows is awful. Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it. OK, OK: I know other operating systems are available. But their advocates seem even creepier, snootier and more insistent than Mac owners. The harder they try to convince me, the more I'm repelled. To them, I'm a sheep. And they're right. I'm a helpless, stupid, lazy sheep. I'm also a masochist. And that's why I continue to use Windows – horrible Windows – even though I hate every second of it. It's grim, it's slow, everything's badly designed and nothing really works properly: using Windows is like living in a communist bloc nation circa 1981. And I wouldn't change it for the world, because I'm an abject bloody idiot and I hate myself, and this is what I deserve: to be sentenced to Windows for life.
That's why Windows works for me. But I'd never recommend it to anybody else, ever. This puts me in line with roughly everybody else in the world. No one has ever earnestly turned to a fellow human being and said, "Hey, have you considered Windows?" Not in the real world at any rate.Of course, the reason he prefers Windows is because it doesn't have evangelists.
2009/9/24
In an attempt to wrest back the spotlight from Apple, Microsoft are organising launch parties for their new Windows 7 operating system. For merely the cost of your dignity as a human being, you too can host a Windows 7 launch party, and Microsoft will supply balloons, napkins (printed with the Windows 7 logo) and tote bags, as well as a free copy of Windows 7 for you.
Microsoft have even produced a video, showing how it's done. In the video, four regular people (the Mom, the older lady, the Urban Outfitters cool-dude (casting brief: slightly hip and with-it, but not intimidatingly so, like those Mac-toting hipster douchebags) and, of course, the Token Black Guy*) stand around a Sony Vaio laptop in a regular American kitchen and discuss the activities you can do at a Windows 7 launch party. Awkwardness ensues. Yes, you too can have highly organised fun.
The whole video has that unmistaken sheen of ersatz authenticity so typical of a poorly-made astroturf campaign: the combination of shaky, pseudo-amateurish camerawork, professional editing and implausibly even lighting that suggests that the layers of Microsoft management who signed off on the campaign weren't sure of what they wanted: something that seemed "fresh" and "organic" but, at the same time, didn't let down the professional production standards one would expect from a Fortune 500 corporation campaign.
And here is The Register's impression of what a Windows 7 party, with a middle-class middle-English bent, would be like:
Now you'll have to excuse me for a moment while I do my hostess duties. If everyone can just come in here for a minute, and gather round the laptop, then we can begin. Yes, very funny Eric, you are allowed to bring in your drinks actually, so no it isn't at all like being at school again, and that was a silly thing to say. If you want to hear something funny, you should listen to what Verity says. Wooj, come on through and bring the others, will you?
* may not be available in all countries.
2009/6/14
Idea: for their Windows 7 marketing campaign, Microsoft should reanimate Wesley Willis and have him say that it "whups the snow leopard's ass".
2009/4/1
The rise of Wikipedia and its open-source, collaborative content model has claimed a scalp among its traditional, proprietary competition: Microsoft's online encyclopedia Encarta will be shut down on 31 October. Encarta was launched in the 1990s as a savvier Britannica for the CD-ROM age.
I wonder how long Britannica has left. Will it survive indefinitely, sustained by the niche market for expensive, impressive-looking leather-bound volumes, fetishised by those to whom such things still suggest wisdom more than decrepitude? Will the brand name be snapped up by a manufacturer of prestige E-paper Wikipedia browsers? Or will it just sink without a trace, as a relic of a past age of informational scarcity?
2008/12/8
Microsoft's latest attempt to shake off their stuffy, corporate image: selling MS-DOS-themed 1980s retro T-shirts. No, really.
Marketed under the name "Softwear by Microsoft", they come in two lines: one consisting of "classic" designs (the old MS-DOS logo, circa Windows 3.0, the original Microsoft logo, and Bill Gates' mugshot from his 1970s driving conviction) and one co-designed with rapper Common, and involving references to the 1980s; there's one with some rap lyrics set in a monospaced font after a DOS prompt, and one featuring a pair of black-framed glasses and a pair of fluoro new-rave sunglasses.
It's not clear who will wear these. Pointy-haired boss types on casual Fridays? Visual Basic programmers who always wished they could wear cool geek T-shirts like the Linux guys but never actually understood any of the ThinkGeek ones? The guy in the office who regards himself to be with-it because he listens to Coldplay? Zune owners sick of being looked down on by those smug Mac users? Or are they expecting people to start wearing them ironically?
2008/5/4
Microsoft has abandoned its attempt to buy Yahoo!, having failed to reach an acceptable price and decided against a hostile takeover (which would have involved the legal equivalent of house-to-house combat and probably ended up with most of Yahoo's best people leaving for Google or someone). Across the world, millions of Flickr and del.icio.us users (particularly those who don't use Windows) breathe a little more easily.
Of course, it's not necessarily over; Yahoo's share price will almost certainly slump in the short term, and if their attempts to turn their business around don't bear fruit, Microsoft could come back a few months later and pick them up for less. Unless, of course, they buy AOL instead.
2008/4/18
First came Joy Division Oven Gloves trainers and now Microsoft are releasing a Joy Division-branded edition of their Zune MP3 player. It will apparently come engraved with the Unknown Pleasures cover artwork, and possibly some tracks or albums locked to the unit in a DRM-encumbered Windows Media format. If you don't use Windows, you may still find it useful as a paperweight.
2008/4/10
Yahoo to merge with AOL? Apparently the deal (still being hammered out) would involve Yahoo acquiring AOL and Time Warner acquiring 20% of the combined company in return. If it goes through, it may be good enough to stop Microsoft from absorbing Yahoo, as they have been making increasingly menacing noises about. Which means that we may be able to access Flickr with non-IE browsers for a while longer.
2008/2/27
Blogging has been sparse over the past few days, as Your Humble Correspondent has been away in Berlin.
Anyway, a round-up of things I've noticed from while I was away:
Anyway. Here we have three ways in which democracy is less bad than rival forms of government: it usually weeds out lunatics before they can get their hands on the levers of power, it provides a valuable pressure relief valve for dissent, and it handles succession crises way better than a civil war.
Berlin, for what it's worth, was great; four days, though, is nowhere near enough time to see everything and enjoy the city. Though I was surprised that the attendants on the Deutsche Bahn sleeper train didn't seem to speak English. Hopefully they'll remedy this by the time they start running services through the Channel Tunnel.
For what it's worth, photos are being uploaded here.
2008/2/19
New market research has revealed that Mac users are snobs, upper-income-bracket elitist aspirational types who see themselves as better than the PC-using rabble, while, seen from the other side, PC users are cheapskates.
Meanwhile, a filmmaker has made a documentary about the intense loyalty Maccies feel to their brand, which bears out some of the findings:
Violet Blue, a popular blogger and sex columnist for the San Francisco Chronicle, who also features in the film, says: "First of all, I've never knowingly slept with a Windows users ... that would never, ever happen."Anyway, back to the Mac-users-are-snobs thing: the description of the difference between Mac users and PC users reminded me a lot of (Mac user) Momus' recent paraphrasing of the right-wing anti-intellectual argument against liberal cosmopolitan elites:
The intellectual is not one of us. We are ordinary folks, he is a member of an elite. We gravitate around right wing ideas, he's left-leaning. We're family people, he screws men, women and children. We farm, he stays in the city, with his intellectual elite, or on campus, corrupting the minds of our youth. We're religious, but the intellectual is an unbeliever. We run to fat, he stays thin. We're patriots, he's a cosmopolitan, equally at home with foreigners as with his own kind. He puts loyalty to ideas before loyalty to his people. We have the church, he has the liberal media.I'm wondering whether Microsoft or Dell or whoever didn't miss a trick in the few years after 9/11 when Americans (and, to a lesser extent, other Westerners) fell into a right-wing populist groupthink, dissociating themselves from straw-man liberalism. Perhaps, had they run ads playing on the stereotypes of Mac users as potentially disloyal rootless cosmopolitanists, they could have converted some Mac sales into sales of PCs and copies of Windows. After all, when your country's under siege, you don't want to be seen to be distancing yourself from your compatriots, however symbolically.
2008/2/8
Looks like Microsoft is up to its old tricks: the latest AJAX-enhanced version of Hotmail refuses to work if the web browser identifies itself as Firefox 2; if one reconfigures it to identify itself as Internet Explorer, it works perfectly. What does this mean? Well, given that Microsoft are likely to buy Yahoo! (a lot of analysts now rate Yahoo!'s chances of escaping their clutches as slim), taking control of Flickr and del.icio.us, those who use those sites from non-Windows, non-IE platforms, and with non-Microsoft web applications, have yet more reasons to feel uneasy.
2008/2/1
Holy shit, Microsoft have made an offer to buy Yahoo, for a generous US$44.6bn. I hope that this doesn't happen; given how Microsoft are fond of leveraging their power to lock people into using their products, a Microsoft-owned Yahoo would be bad news. We could probably expect things like YUI going the way of the Dimension X Java VRML libraries (remember those?) and Flickr being rewritten as a Silverlight application and/or requiring Windows Vista/7 to upload photos.
The Guardian reports that users of Windows Vista are experiencing severe audio performance problems, with choppy, glitchy audio from applications, which is annoying home users and driving professional musicians to old copies of XP or else the Apple store. The Graun article gives the reasons a cursory examination, essentially writing them off as growing pains of a shift to a new, improved driver model, though somehow managing to miss the elephant in the room, i.e., that at any time when there is the possibility that a Windows Vista machine might come into contact with copyrighted audio or video content, a draconian DRM regime kicks in, diverting a large proportion of the machine's resources into ensuring that you, the user, cannot do anything with the content that you're not explicitly permitted to.
2008/1/18
Apparently Microsoft have promised to release the full specifications of their legacy binary Office document formats, making them available for direct downloading from their web site without the need to sign any agreements. Not only that, but to develop a reference application for translating them into a neutral format and release it under the BSD license. Cue a million Slashdot penguinheads trying to outdo themselves at saying "Hell has frozen over" in the wittiest way possible.
2008/1/15
NLnet, a Dutch foundation supporting open standards and open source, has called on Microsoft to release their old, no longer supported, document file formats into the public domain, allowing users to make their own tool for accessing data locked in these formats (which is becoming increasingly important as Microsoft's own software drops support for them).
2007/9/5
Recently, the International Standards Organisation has been looking into the question of defining a standard for document file formats; Microsoft has been pushing aggressively to get its OOXML format (basically an XML-based update of its proprietary Word/Excel/Office formats, and arguably designed to protect Microsoft's virtual monopoly on standard office software) certified as a standard. Despite their best efforts (which some have claimed included bribing delegates to vote for them and stacking the ballot), their push has been unsuccessful. Now, someone from Electronic Frontiers Finland has crunched the numbers and found a correlation between countries' propensity to vote for OOXML and their perceived level of corruption, as ranked by Transparency International. Funny, that.
2007/9/4
Security expert Peter Gutmann claims that a botnet run by organised criminals is now the most powerful supercomputer in the world. The Storm botnet is estimated to have between 1 and 10 million computers, all Windows machines infected by trojans, viruses or worms, and (assuming a typical machine to have a 2.3 - 3.3 GHz CPU and 1Gb of RAM), it easily outclasses machines such as BlueGene/L.
As Alec Muffett points out, Microsoft could now claim that the world's most powerful supercomputer is built on their technology.
2007/9/1
Another front has opened in Google's assault on Microsoft's software dominance, with it emerging that Google Maps contains a hidden flight simulator. The flight simulator is activated by pressing Command, Option and A (on a Mac) or Ctrl, Alt and A (on a PC), and gives you the choice of two planes and several runways. Instructions are here. As you can probably imagine, going anywhere other than into the ground when using a keyboard is somewhat tricky.
2007/2/11
The next big thing after Digital Rights Management could be Attention Rights Management, or technologies to ensure that users of advertising-supported services not only see the ads but pay attention to them. Already, Microsoft have applied for a patent on a technology for enforcing the payment of attention, using CAPTCHA-style tests and face-recognition cameras. Perhaps we can expect to see this as part of the DRM layer in the version of Windows that follows Vista, opening further opportunities for premium content consumption?
2006/12/27
When Windows Vista comes out, it won't just have a Mac-killingly cool user interface; it will also include the most total intellectual-property protection regime ever developed, designed to keep your thieving fingers off Hollywood's precious content. Peter Gutmann has an analysis of the costs of this regime, and it's alarming: it looks like we're all going to be footing the bill (in terms of increased costs, decreased performance, and reduced reliability and interoperability) of Hollywood and the RIAA's demands (and Microsoft's ambitions for control of the content-delivery system).
Beyond the obvious playback-quality implications of deliberately degraded output, this measure can have serious repercussions in applications where high-quality reproduction of content is vital. For example the field of medical imaging either bans outright or strongly frowns on any form of lossy compression because artifacts introduced by the compression process can cause mis-diagnoses and in extreme cases even become life-threatening. Consider a medical IT worker who's using a medical imaging PC while listening to audio/video played back by the computer (the CDROM drives installed in workplace PCs inevitably spend most of their working lives playing music or MP3 CDs to drown out workplace noise). If there's any premium content present in there, the image will be subtly altered by Vista's content protection, potentially creating exactly the life-threatening situation that the medical industry has worked so hard to avoid. The scary thing is that there's no easy way around this - Vista will silently modify displayed content under certain (almost impossible-to-predict in advance) situations discernable only to Vista's built-in content-protection subsystem [Note E].
Once a weakness is found in a particular driver or device, that driver will have its signature revoked by Microsoft, which means that it will cease to function (details on this are a bit vague here, presumably some minimum functionality like generic 640x480 VGA support will still be available in order for the system to boot). This means that a report of a compromise of a particular driver or device will cause all support for that device worldwide to be turned off until a fix can be found. Again, details are sketchy, but if it's a device problem then presumably the device turns into a paperweight once it's revoked. If it's an older device for which the vendor isn't interested in rewriting their drivers (and in the fast-moving hardware market most devices enter "legacy" status within a year of two of their replacement models becoming available), all devices of that type worldwide become permanently unusable.
Vista's content protection requires that devices (hardware and software drivers) set so-called "tilt bits" if they detect anything unusual. For example if there are unusual voltage fluctuations, maybe some jitter on bus signals, a slightly funny return code from a function call, a device register that doesn't contain quite the value that was expected, or anything similar, a tilt bit gets set. Such occurrences aren't too uncommon in a typical computer (for example starting up or plugging in a bus-powered device may cause a small glitch in power supply voltages, or drivers may not quite manage device state as precisely as they think). Previously this was no problem - the system was designed with a bit of resilience, and things will function as normal... With the introduction of tilt bits, all of this designed-in resilience is gone. Every little (normally unnoticeable) glitch is suddenly surfaced because it could be a sign of a hack attack. The effect that this will have on system reliability should require no further explanation.
In order to prevent active attacks, device drivers are required to poll the underlying hardware every 30ms to ensure that everything appears kosher. This means that even with nothing else happening in the system, a mass of assorted drivers has to wake up thirty times a second just to ensure that... nothing continues to happen. In addition to this polling, further device-specific polling is also done, for example Vista polls video devices on each video frame displayed in order to check that all of the grenade pins (tilt bits) are still as they should be [Note H].
As part of the bus-protection scheme, devices are required to implement AES-128 encryption in order to receive content from Vista. This has to be done via a hardware decryption engine on the graphics chip, which would typically be implemented by throwing away a rendering pipeline or two to make room for the AES engine.
I see some impressive class-action suits to follow if this revocation mechanism is ever applied. Perhaps Microsoft or the content providers will buy everyone who owns a device that inadvertently leaks content and is then disabled by the revocation process replacement hardware for their system. Some contributors have commented that they can't see the revocation system ever being used because the consumer backlash would be too enormous, but then the legal backlash from not going ahead could be equally extreme. For anyone who's read "Guns of August", the situation seems a bit like pre-WWI Europe with people sitting on step 1 of enormously complex battle plans that can't be backed out of once triggered, no matter how obvious it is that going ahead with them is a bad idea. Driver revocation is a lose/lose situation for Microsoft, they're in for some serious pain whether they do or they don't. Their lawyers must have been asleep when they let themselves get painted into this particular corner - the first time a revocation takes out a hospital, foreign government department, air traffic control system, or whatever, they've guaranteed themselves first-person involvement in court proceedings for the rest of their natural lives.
2006/9/17
Having all but wiped out PalmOS and the PlayStation, Microsoft now targets its heavy artillery at Apple's iPod, and unveils its "iPod Killer", the Zune. Which has an iPod-like scroll wheel, a much bigger screen and more nifty-looking user interface, and WiFi-based media-sharing capabilities.
Oh, and it is also a laboratory for a new regime of total, absolute DRM control. Everything stored on a Zune will be DRM-locked, and while you can wirelessly "share" music with friends, you can only share it with each friend once, and the copy they get dies after 3 plays or 3 days. Since we know that only a negligible proportion of music is not owned by the RIAA, this applies to all music: which means that your own home recording is DRM-locked "just in case", as if it belonged to Big Copyright. Furthermore, if you copy that Creative Commons-licensed MP3 you just downloaded by that cool nerdcore rapper all your copyfighter friends are going on about to your Zune, it gets the shackles put on it, violating its Creative Commons license. Furthermore, apparently those PlaysForSure DRM-locked Windows Media files you bought from Napster or SpiralFrog won't work with your shiny new toy at all, because it's the wrong sort of DRM. Oh, and apparently that iPod-killingly nifty WiFi capability will run the battery down like nobody's business.
My prediction: the people who bought Zunes will feel they've been ripped off, and their players will gather dust in drawers. Meanwhile, the Zune will be quietly get dropped from advertising campaigns and catalogues sometime after the Christmas it's released on, shortly before being discontinued — to make room for Microsoft's next "iPod Killer".
2006/1/29
If you're planning to buy a new MP3 player, beware, as many of the new ones use a proprietary interface protocol tied to Windows Media Player. Whereas a lot of older players (the Archos Jukebox series and iRiver H100 and 300 series, to name two, not to mention various generic Flash-based players) were USB Mass Storage devices (i.e., looked like external hard disks to a computer), new ones use a proprietary Microsoft protocol named MTP, to transfer data to them and possibly enforce RIAA-mandated inconveniences on the user.
MTP appears to be based on the Picture Transfer Protocol used by some digital cameras, only with some Microsoft extensions, and is tightly integrated with the Windows Media Player; it is currently possible to hack gPhoto, a command-line PTP client, to talk to at least some MTP players. There is some doubt over whether or not this infringes on patents. Users of pre-XP Windows systems, however, may be out of luck.
For Penguinheads and other Windows refuseniks, the Apple iPod is apparently still usable. It looks like a USB Mass Storage device (or a FireWire hard disk), and can be copied to/from, though requires music files to be indexed in a proprietary database file onboard, which iTunes writes; there exist open-source tools, running on UNIX-like OSes, for writing this file as well. (Disclaimer: I've never owned an iPod and so have no experience of how useful or clunky it is to use without iTunes. My way of filling my MP3 player involves mounting it as a disk and copying files or directories to it.)
(via
reddragdiva) ¶ 2 Share
2006/1/27
It looks like the next version of Microsoft's Windows OS will require all device drivers and kernel-level code to be digitally signed. This is ostensibly to prevent kernel-level rootkits from installing themselves, though has the bonus feature of adding a ring of steel to the black iron prison the RIAA/MPAA want to build around everything handling their precious intellectual property. Oh, and it will also restrict device-driver development on Windows to those with the resources to pony up for the Verizon digital signature.
(via bOING bOING) ¶ 2 Share
2005/12/19
Microsoft are abandoning Internet Explorer for the Macintosh; as of 31 January, it will be unavailable for downloading, with Mac users being encouraged to use Apple's Safari browser. Hopefully this means that Microsoft aren't going to use their IE near-monopoly to create a proprietary superset of (D)HTML and keep web application users locked into their technologies; either that or, if they do, they're willing to lock non-Windows platforms completely out and hope that they have the clout to make everyone get a Windows PC for their internet access.
2005/7/12
Screenshots of the latest Windows Longhorn beta. It looks like Microsoft have one interesting eye-candy feature that Apple currently don't: the ability to do translucent elements, i.e., ones in which the pixel value can be a function of not only the background pixel but its neighbours (which allows Gaussian blurring and such). I wonder how computationally expensive this is compared to Apple's straightforward transparency; it certainly looks pretty, though.
2005/6/30
It looks like Microsoft are embracing the DHTML/Javascript trend; at least when it comes to reducing the quality of the non-IE browsing experience on their sites. And they've also announced an AJAX web development framework, presumably so that you can do the same.
2005/4/26
Could Microsoft's new search engine be giving higher rankings to sites hosted on Microsoft IIS?
| Display name: |
|---|
Your comment:
Please enter the text in the image above here: