The Null Device
Posts matching tags 'poms'
In Australia, the Pom Anti-Defamation League has succeeded in getting a beer advertising campaign pulled that negatively stereotyped the English. The campaign in question, for Toohey's, played on negative stereotypes of the English ("Poms") as inveterate complainers with a phobia of cold beer, and apparently did so a bit too mean-spiritedly:
The radio advertisement for Tooheys brewery and its New Supercold beer employed a group of Englishmen to sing the tune of Land of Hope and Glory using various synonyms for whinge, including whine, moan, slag and complain.
His group also contested another version of the advert that had been made for television audiences. It featured footage of an overweight, pale man, wearing a Union Jack T-shirt, cringing in fear at the offer of a cold beer. The advert was withdrawn before the action against it could proceed.The Tooheys advertising campaign was also connected to these advertisements on Sydney buses.
A group of British expatriates in Australia, fed up with being stereotyped as hygienically-challenged chronic complainers, is pushing to have pejorative comments about "poms" classified as racial discrimination. British People Against Racial Discrimination (BPARD) has launched a legal action to ban a television advertisement featuring "an overweight, pale, balding man in a Union Jack T-shirt cringing in fear at the offer of a cold beer".
BPARD, which is run by a committee of 14 and claims to have branches in Perth and Melbourne, said yesterday through its spokesman, David Thomason: "The Oxford Dictionary classes Pom as being derogatory, just like wog, wop, dink, dago, coon and abo."Apparently they don't stand much chance of being taken seriously.
(Btw, are Poms just the English, or would Scots and Welsh be classified as Poms?)